The Wonderful Blog Which You ve Never Seen

“It’s not personal, it’s business”- The gangster says to his victim pointing the barrel of the gun straight at his head. Then, the camera angle changes, the shot fires, and the body of the helpless victim falls on the ground. You have probably seen a couple of movies with scenes similar to this one. It exemplifies very well that in the mafia style business, making money comes before anything else, no matter which law needs to be broken or how deep or personal the relationship was with the person that needed to be “taken care of”. If that person was somehow interfering with business, they had to go away.

Unfortunately, many businesses nowadays have adopted the same “It’s not personal, it’s business” mentality and they put the interests of their customers in the back burner. How? Not establishing a good relationship with the customers, tricking him into spending his money in low quality products, not having a friendly, helping attitude, not trying to go beyond his expectations, but falling short of them, lying and being unreliable, just to name a few. These are costly mistakes that pretty much tell the customer right to his face that his interests are not the first priority. “It’s not personal, it’s business”. How can you, as an online business owner not fall into this trap that could potentially destroy your credibility and the success of your business? Let’s talk about three basic concepts that could put you on the right path.

1-Use Your Words

Your customer will most likely visit your website as the first means for getting to know your business and check out your offers and products. The way you approach him with your words could give him the beginning warmth and trust on which you can start building a long lasting, happy relationship. Write to him; make him feel as if you wrote the words with him in mind. Use good grammar, be polite and stay professional. You can even display a small sense of humor; it will be refreshing for the customer. Always make him feel comfortable, don’t pressure him to buy. Remember, you want happy, repeat customers, not a one time disappointed buyer.

2-Display Honesty

With all the scams, the garbage and the filth floating around the Internet today, it is easy to understand why many regular online customers have developed a special “sense” to sniff out lies and untruthful hypes miles away. If something sounds too good to be true, they will automatically assume that it is. Be very careful. Be honest when promoting your products and when answering the customer’s questions or concerns. Remember, you’re not just trying to get the sale; you’re trying to gain the customer’s trust, build a relationship and keep him coming back for more. Show that to the customer. Achieving this will put your business right on the path to success.

3-Freebies

Giving away some freebies are a great way to get the visitor motivated to buying and keep coming back for more. What should you give away for free? Maybe a sample of the product that your business is based on, or a free e-book with content related to the one on your website. Make sure that your freebies portray the quality of the products or information that you are promoting. It will speak greatly to the visitor, as he already has the mindset that free things are either not really free or useless. If you give away something of quality and useful to the visitor, I guarantee you that he will most likely become a happy customer.

Most important of all, base your business on creating, not only happy customers, but raving fans. If you can go beyond your customer’s expectations every time, you will have loyal customers for a very long time. Always keep that in mind, in every aspect of the way you do business. Remember, create relationships, not one time disappointed buyers. Your business will skyrocket to levels of success that you have probably never imagined. You will have happy customers that will respect you and trust you, and will talk great about your business every time they have the chance, sending even more visitors and potential customers your way. Win-Win.

The gangster gets the job done. The intruder has been “taken care of”. Now he can go back to his boss and get paid. It’s all about the business. In your style of business, however, this won’t work very well, as we have already established. Make sure that with your words and actions you let every single one of your customers know: It is personal, it’s business.

Jay Chirino founded “Internet Marketing and Online Money Making Solutions” in 2005. His website contains reviews on effective marketing and advertising programs, articles, free tools and basic tutorials to help anyone achieve better results online. Visit his website at http://www.imomms.com or email him at admin@imomms.com for more info.

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You can all relax. This is not a grammar lesson.

It is not enough to do a good job. You must also give the appearances of doing a good job. That is why writing well is so important. Writing well is not an add-on to your job skills. It is a central part of it. Your writing must communicate you doing a good job. Many who read your reports will never meet you. Yet they have powerful influences over your career. Their only vision of you is through your writings.

Since only your writings are available to them, the writing must be outstanding. You are outstanding. Your writing must reflect that.

Just what are we trying to achieve when we write? The US novelist Robert Stone said it best: “What you’re trying to do when you write is to crowd the reader out of his own space and occupy it with yours, in a good cause. You’re trying to take over his sensibility and deliver an experience that moves them just from mere information.”

Writing is thinking on paper. Anyone with a clear logical mind can write well. You have such a mind or you would not be here. Writing well is a three-step process. And you have already mastered the first two:

Knowledge.

Without knowledge you cannot convince anyone to do anything. Our knowledge tends to be disorganized. We learnt a bit here, a bit there and a lot from some place else. It’s all good stuff but gathered then stored in a random pile, so to speak.

Navigation.

You must plot a logical course leading the reader from A to B to C to your conclusion. Do not worry about the verbiage at this stage. Just have the logical sequence laid out Point form, broken sentences, whatever. Your readers will not tolerate your logic wandering. You cannot be like the man who rode his horse backwards. His friend said, “That is remarkable. You have visited all those wonderful places, yet you only ride your horse backwards! Just how do you do it?” “Oh, that’s easy,” he replied, “I only want to go where the horse wants to go.”

Salesmanship.

This is what we consider as “Writing,” putting the words on paper. The task is to guide and comfort the reader. At the end of each sentence they must have the feeling of “that makes sense, that’s logical, that was easy to grasp, I’ll carry on reading.” Actually, it’s writing and thinking. The tough part is the thinking. What is the next logical step? Think. What is the reader expecting next? Think. Is what I said what I meant? Think.

Do not expect to write and not have to rewrite, rewrite, and rewrite. If you think, you can write without having to fine-tune it, your readers will surely be in trouble. Many readers will not bother to finish reading it. How many times have you started to read an article and quit reading it? Not because the subject was boring but because the story wandered, was confusing or difficult to read.

Searching out the errors, roadblocks, and poor sentence structure makes for hard, time-consuming work. It is so easy to be ambiguous. It is so easy to say it poorly. My favorite example of ambiguity is a manager’s memo requesting “a listing of all employees broken down by sex.”

For some, writing is a chore, for others, fun. I cannot change that. Writing well will not change that. You are who you are. For myself, I find writing well hard work and time consuming but very enjoyable.

Authority

You are paid to be an authority. You are paid to make decisions.
If you are not an authority on what you are about to write, put the pen down until you are. It’s that simple. With all simple things, there is a trick. We do not have to be an authority on everything. Just an authority on what we are about to write. I do not mean known a lot. I mean be a true authority on the very narrow topic.

If you are using a chemical, know everything about it. Who discovered it? What, why, and when is important. Know the history of the subject. Know all of today’s applications. It’s a narrow topic so it is not difficult. Putting some history in your report demonstrates your knowledge. It strengthens you implied claim of being an authority

Consider this brief statement:

“Mercury was first confirmed as a poison when the strange behavior of felt hat makers was investigated. It was discovered that they were being poisoned with the mercury used in felt manufacturing. The nervous Mad Hatter in Alice’s Adventures in Wonderland is a fairly accurate portrayal of a person suffering from the nerve damage caused by mercury exposure.”

By implication, what does this brief statement tell the reader?
Just to know this you must be an authority. The hazard label is well deserved and not simply a hazard promoted by some activist. And most importantly: Reader, don’t hassle me on what I am saying. I’ll fight back if you challenge me.

Every subject has interesting historical facts. Search them out. You may be surprised what you will learn during your search. Typically, you can be an authority in a relatively short time. Remember, we are only talking about very narrow subjects. For example, I am an authority on mathematical sales forecasting. I studied it well. As a frustrated mathematician, it fascinated me. To me, exponential smoothing, seasonal variations, and probabilities are all great stuff.

I went to the library to study its beginnings of mathematical sales forecasting, it’s history, and lore. A mathematician named Browne and a few others developed mathematical forecasting while in the US Air force during the Second World War. They developed the mathematics for the automatic aiming of guns to shoot down airplanes.

After the war they were unemployed. So they applied their principles to sales forecasting. I can still remember a magazine drawing of a gun, the bullets and airplane’s path with the military formulas beside each. Beside the military formula the same formula was rewritten using business terms: past sales (airplane’s path) etc. If you know how shooting down an airplane can help you forecast sales, please let me know.
As I said, I’m an authority: Mathematical sales forecasting is garbage. But it sells well.

Nomex

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Businesses seek coaching when they need an effective business plan specialized for their needs and their employees forged into a team that can deliver on that plan. Business coaching can be implemented in any field of commerce. All organizations, whether profit oriented or otherwise, require certain resources to conduct their day-to-day activities. A resource means anything that is available to a company for increasing production, work efficiency or profit. These include the money, people, time and equipment that are necessary for any enterprise. Similarly, the process of business coaching requires certain resources to achieve its targets and make the operation a successful one. These resources include information pertaining to business basics, banking basics and leadership.

One of the most valuable resources required for business coaching is an experienced and qualified coach. Hiring a business coach is an excellent investment. A professional coach helps a business increase its profitability, prioritize its goals, and work towards them more efficiently. A business coach helps to hone all the people skills that are critical to success. A coach will also help you define your target market and develop your marketing strategies. In addition to all these responsibilities, a business coach can also help to expand the business and increase profits. Business coaches do not come cheap, but they are an investment worth making as their effectiveness is well proven in the long run.

Up-to-date software is another valuable asset that any business must have. Software is used in many aspects of a business, including coaching. It is a tool used by coaches, consultants and advisors to assist their clients. With the aid of the right software, coaches can provide ground breaking training to the employees through powerful presentations, audio-visual aids and process flowcharts. Modern software also helps the coach analyze the different client requirements and devise a work plan accordingly.

The Internet is one of the best resources to help a business coaching process become highly successful. The web has a vast database of articles, tips and strategies on how to coach better. Articles and forums are excellent sources of information that can help the business tremendously. Forums, especially, are a great way to discuss motivational tactics, cost reduction methods and maximizing coaching efficiency. Tapping all these resources is sure to yield valuable insights into the different methods of coaching employed by various organizations.

Training the employees can help develop the organization, which in turn can result in momentum, action and growth. Whatever process you are training in needs to be incorporated into your business, else the efforts will be wasted. The business coach can conduct interactive training sessions, which promote direct participation of the employees, getting them even more involved in the training process.

People and organizations who opt for business coaching can also select a wide array of books available on the subject. Books providing in-depth information on a range of coaching topics are easily available in most bookstores and libraries. These are one of the best resources for information on business coaching.

Picking the right resources greatly affects the business coaching process. The resources can be considered as the raw materials for the coaching process, the end result of which are improved performance, work efficiency and a better place to work.

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