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Imaginary Reality

It’s interesting to consider the ways in which the computer and the Internet have changed our lives. Tasks that once required visiting certain locations and interacting with specific people, such as booking a holiday or accessing your bank account can now be performed online. Often when you do go somewhere to talk to an assistant they end up performing the task online in the same way you could have done yourself.

Online banking intrigues me greatly. We’ve almost lost the need for real currency. I get paid by check, which goes straight into my bank account. I then access my bank account using the Internet and transfer some money over to my savings account, which is at a different bank to my regular account. If I ever need money from my savings account I log in and transfer it back to my main account. I have never given any ‘real’ money to this bank, nor have I ever received any from them. The majority of my purchases these days are made using Eftpos. I hardly ever actually have cold, hard, real cash on me. Basically we purchase things with data these days. Numbers flit all over the place, being subtracted and added from one variable to another. Presumably there is still real money somewhere being couriered between banks but I generally never see it. It makes me wonder how long it will be until we actually don’t technically have money.

The stock market similarly intrigues me. I’ve never been involved myself but it seems to me that it’s the professional equivalent of gambling. People take a punt that a certain stock will go up or down, and they either gain or lose money depending on whether or not their bet pans out. What interests me more is the fact that in essence this is an economic reality built around the concept of buying and selling absolutely nothing. What you own are theoretically ‘parts’ of a particular company. Collect enough bits and you could own the company. In actuality you transfer a few numbers that represent money and receive a few numbers that represent stocks. When these numbers become larger numbers you sell them again, and receive in return a few more money numbers. There’s usually no real product or money (that you hold in your hands) seen in any of this process.

We have moral dilemmas now that just didn’t exist in the past. For example, is piracy really stealing? All you take is a copy of data. No one actually loses anything tangible out of the theft. Stealing a handbag means that someone no longer has their handbag. Stealing a car means that someone has to catch the bus for a while. Stealing a computer program means that another copy just ‘magically’ pops into existence and becomes yours. The futuristic super-villains of the past held countries to ransom with real-life weapons of mammoth size, often floating in space. The reality of our modern world is that you could hold a nation to ransom with nothing more ‘real’ than a copy of a few files from a secure computer.

Virtual reality may not have eventuated in the way of realistic virtual worlds, but in a way reality is becoming ‘virtual’. It may not be problematic or even surprising, but I find it interesting that cold, hard cash and cold, hard facts are fast becoming anything but tangible.

Daniel Punch
M6.Net Web Helpers
http://www.m6.net

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Elder Care Business Owners Should Not Pay Referral Fees

A ruling, on the books since 1972, called the Safe Harbor Provisions states, in part, “the federal anti-kickback law’s main purpose is to protect patients and the federal health care programs from fraud and abuse by curtailing the corrupting influence of money on health care decisions”… it goes on to say, … “anyone who knowingly and willfully receives or pays anything of value to influence the referral of federal health care program business, including Medicare and Medicaid, can be held accountable for a felony. See http://oig.hhs.gov/fraud/docs/safeharborregulations/safefs.htm

Violations of the law are punishable by up to five years in prison, criminal fines up to $25,000, administrative civil money penalties up to $50,000, and exclusion from participation in federal health care programs.”

A referral service serves both the senior and the elder care service provider in this manner:

Service providers register with the referral service

A senior searching for a service is asked for their location

The referral company now emails, phones or faxes each service within the desired zip code to provide you with this referral. (You are provided the name, phone number and address of the senior)

You and your staff quickly respond - you know if you get there first, you have a higher chance of contracting with the senior

The senior now receives multiple sales calls from nice people who all say the same thing, “You should choose my company because we are the best”

You contract with the senior

The referral company now sends you a bill. The bill is normally based on the dollar amount you charge the senior.

(Example: An assisted living facility that charges $3,000 per month will typically owe the referral service a fee of $1,500. Their neighbor, the assisted living facility across the street charges $1,500 per month and will owe the same referral service a fee for $750.00 for the same client, same service)

Representatives of referral companies normally earn commissions. This can also pose a concern. If a family’s income depended on earning a high commission, the temptation may be there to direct a senior to a service that

a. Charges more

b. Where the staff has a history of ‘closing’ the sale.

If your business is searching for a legal method to connect with the senior market, see http://www.qualityeldercare.com Searching for a service? See http://www.seniorsapprove.com

Founder of Quality Care Options - the first and only company nationwide that offers a consumer-driven survey and certification process.

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