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You’ve got to move straight to the heart past the mind to get your sale.

Selling is an emotional transaction, not a mental one, especially when it’s in print.

When appealing to your prospective customer you must move them with emotion.

The head decision regarding the buying process is always logical, based on needs, a utilitarian purpose, budget and finance and other non emotional values that are human nature.

Your copy, your words, your graphics must push past these automatic reactions.

What is the first statement that generally escapes your mouth when you are offered a decision to purchase something? No, I don’t need it or I’m just looking.

You must move them past these natural reactions. You have to get their emotions involved.

That is what your salesletter, your web content, your email must do. You’ve got to move straight to the heart past the mind.

How do you do this?

One of the best ways is through stories. With stories you can emotionalize your offering.

You take a feature and explain its benefit in a story.

You relate stories about how others have received benefits from the product or services usages (testimonials) and you tell stories that lead to an important point. You relate in these stories nuances, situations, and feelings with the words you select. You relate stories to motivate the reader to act.

Story telling used to be and art form. Story telling was the way the history of a nation, a culture, a family was passed on. Storytelling was how education was imparted to students.

People make buying decisions based on emotions and feelings. You create the emotions and feelings with the words you use. The words that you use inconjunctions with the stories you tell generate sales.

Storytelling is how you add emotion to your sales message in order to move straight to the heart past the mind to the heart.

GHarold

G.Harold is webmaster of the noun project; http://www.infogine.com. A compilation of American english nouns defined “internet style.” Over 100,000 (terms and articles) available.

Tags: article writing, emotions, sales, sales letterarticle writing, emotions, sales, sales letter

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What is the most important element in getting guaranteed online sales? How can you get guaranteed online sales? What is the secret to getting guaranteed online sales?

Guaranteed online sales involve two main elements. First, you need someone to actually visit your website. Then, they need to be so enticed by the sales copy of your website that they purchase your product. This is how you get guaranteed online sales.

You can achieve guaranteed online sales by figuring out a way to get traffic to your site and writing enticing sales copy. You could use pay per click search engines, e-mail marketing, Google Adwords, or a number of other methods to get the traffic to your site.

Once you get the traffic you will want to have already written great sales copy so that your new traffic will purchase your product and create sales for you. This is probably the most important part of your entire internet marketing and earning an online income. Without good sales copy you will never get the sales you should get.

The secret to getting guaranteed online sales is to write your sales copy so that your visitors have to buy your product. You have to entice them by pointing out the benefits and how the product is going to increase their wealth, solve a problem they have, or fix something for them. You want them to have a feeling like they need this product and they cannot go on without it.

So as long as you can create traffic to your website and you have great sales copy on your website you will get guaranteed online sales. This is not a hard thing to master, but will take some practice.

Are you ready to write sales copy that will sell each and every visitor that comes to your website? Do you want to learn how to write sales copy like the pros do and use all of their secrets to sell more of your product? Go to the following website for more information:

www.ready-repair-my-credit.com/salescopy.htm

Tags: internet sales, online sales, sales copy, sales letter, write sale copy, write sales letterinternet sales, online sales, sales copy, sales letter, write sale copy, write sales letter

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