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You’ve got to move straight to the heart past the mind to get your sale.

Selling is an emotional transaction, not a mental one, especially when it’s in print.

When appealing to your prospective customer you must move them with emotion.

The head decision regarding the buying process is always logical, based on needs, a utilitarian purpose, budget and finance and other non emotional values that are human nature.

Your copy, your words, your graphics must push past these automatic reactions.

What is the first statement that generally escapes your mouth when you are offered a decision to purchase something? No, I don’t need it or I’m just looking.

You must move them past these natural reactions. You have to get their emotions involved.

That is what your salesletter, your web content, your email must do. You’ve got to move straight to the heart past the mind.

How do you do this?

One of the best ways is through stories. With stories you can emotionalize your offering.

You take a feature and explain its benefit in a story.

You relate stories about how others have received benefits from the product or services usages (testimonials) and you tell stories that lead to an important point. You relate in these stories nuances, situations, and feelings with the words you select. You relate stories to motivate the reader to act.

Story telling used to be and art form. Story telling was the way the history of a nation, a culture, a family was passed on. Storytelling was how education was imparted to students.

People make buying decisions based on emotions and feelings. You create the emotions and feelings with the words you use. The words that you use inconjunctions with the stories you tell generate sales.

Storytelling is how you add emotion to your sales message in order to move straight to the heart past the mind to the heart.

GHarold

G.Harold is webmaster of the noun project; http://www.infogine.com. A compilation of American english nouns defined “internet style.” Over 100,000 (terms and articles) available.

Tags: article writing, emotions, sales, sales letterarticle writing, emotions, sales, sales letter

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You have seen the ads just about everywhere. If you sign up for such and such a program you can make thousands of dollars each week, or month. Perhaps you already have signed up for one of these programs, or, at least get their emails on a regular basis. Here are some things you need to know about the offers that you see plastered all over the Internet.

Focus On Work At Home Jobs

Just about all of these ads focus on getting away from your day job and firing your boss - something that most working people would like to do. So, there is the hook. It promises something that appeals to most. Then, it offers the opportunity to work from home, even in your pajamas if you want, and make tons of money.

Is This Reality?

If it were true, then why are there so many opportunities? And why do the same Internet marketers always need to keep coming out with new products? If a product works, and can make everyone who applies thousands of dollars each month, in some cases the claim is tens of thousands of dollars, then why do you need more products, or why is there a rush for everyone to make their own products? The obvious answer is because it’s not as easy as it is claimed.

What Are The Statistics?

Overall numbers generally indicate that most people who sign onto some Internet marketing program and give it some effort fail. Some say that this number is way above 90%. This means one thing - these programs are not all that they claim to be. While there are many who do make money through some of these programs, they apparently are definitely in the minority.

Are There Real Work At Home Jobs?

Glad to say it - the answer is yes. They may not be so easy to find, though. One way to limit your possibility of being sucked into some scam or scheme, is to first do some research. The more you know the better off you will be in being able to avoid those ads that are real wastes of time.

How Can I Tell The Difference?

One simple way to avoid scams is by learning not to believe every ad that sounds good. Evaluate it, decide for yourself if it sounds too good to be true. If it does, it is most likely a scam. You should never have to pay anything to work. While ads promise you can work at home as a (whatever), you should find out if they are actually connected to employers, or if they are only selling you information. You can also call them and talk to them about it. If there is no phone number - you can guess why.

Finally, you can search the Internet and find reports about many real companies. Just type their names in and do a search - see what comes up. Scams will often be reported by somebody out there - by someone who was ripped off by the same people just before you were. Real job companies, on the other hand, will be glad to talk to you and answer your questions, and may even let you talk to someone else who is working for them doing the same thing.

Joseph Kenny writes for the UK Loans Store and offer more information on UK secured loans and other loan topics available on site.
Visit Today: http://www.ukpersonalloanstore.co.uk

Tags: cash, earn, finance, internet, marketing, online, rank, results, sales, search, turnkeycash, earn, finance, internet, marketing, online, rank, results, sales, search, turnkey

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Recent international events got me thinking about the role of packaging around the globe. As a result of the recent terrorist plot in the UK, I became more aware of how packaging really impacts our global society in many unique and hidden ways. Putting the nay-sayers aside, (The I Hate Packaging Club is not yet dead. In fact I’m adding a space for this very topic on my new website) packaging really is a major player in a global economy. Yet its role is either unknown or misunderstood by the vast majority of people.

How can you bring your packaging products to the forefront in the consumers’ eyes? Exclude shipping products to and from and think of a creative way you take advantage of a global economy. How else can you get your product name out there on a worldwide scale? How can you utilize the current “situation” to your advantage?

Take the recent changes in policy for carrying on personal belongings in an airplane. I know it’s a PIA but this is a major opportunity for packaging manufacturers. Note: The fashion trend for clear plastic pouches that show the contents of one’s belongings is brilliant. If I made this product, I would donate gazillions of the clear pouches to the major airports as a
promotion. At a minimum, I would make them available to consumers at a nominal price. Then I would create a media campaign around the donation. In addition, I would contact luggage companies, travel bureaus and hotels offering the bags as innovative packaging products and a solution to the new “carry” on rules.

Remember my article “How to Make Your Product Packaging Newsworthy?” It discussed how to capitalize on events such as this and get your company name into the media limelight. (Yes, it’s shameless, self promotion but it’s a competitive world out there. If you don’t capitalize on it, your competitors will.)

So considering recent headlines, what about cosmetic and toiletries packaging? If I made these products, I would be calling on all the hotels with upscale branded products that they
give to guests. In fact, Wyndam Hotels are already capitalizing on this fact with their “We Remembered What You Forgot” campaign. They have already been in front of the media capitalizing on that fact that have personal care items for their guests.

Last but not least if I made any packaging product that had to do with security, I would use this news angle to get my company’s name out there. I’m not just talking security at the airport. I’m talking protecting product integrity. This is incredibly important in the realm of food security (which is an underserved issue in the consumers’ mind). I have said this several times, but the issue of tampering with the food supply could be one thousand more times devastating than any type of terrorist attack.

So, the bottom line is there is an opportunity to get your packaging products in the news right now. I know it might be considered blatant, but it’s a hard world out there and if your
company doesn’t take advantage of the opportunity someone else will.

My specialty is how to package products consumers will buy. I speak regularly on the subject at industry trade shows. If you need packaging insights, commentary, trends and technology feel free to call me on short notice. I work from home and in most cases can get back to you the same day.

You can get a copy of this article at my newly updated website, http://packaginguniversity.com/articles.htm

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Tags: advertising, branding, communications, consumer products, globalization, marketing, packaging, retail, salesadvertising, branding, communications, consumer products, globalization, marketing, packaging, retail, sales

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